Seventeen years ago Imagina Communications Inc. was born during Hispanic Heritage month. Jose Monterrosa and Frank Trevino had $250, a laptop, and a dream to start and build a successful Hispanic advertising agency. Today that dream is a reality measured not only by billings but also by the business accolades accumulated along the way. In 2013, Imagina Communications was named as one of Emerging 10 Companies by Houston Minority Supplier Development Council, Volunteer of the Year by the AMA Houston Chapter, and featured as Hispanos Emprendedores in GenteToday.com.
Principal owner, Jose Monterrosa, has built a reputation as the go-to man when brands need to penetrate and fit themselves among Houston Hispanics. Jose is a member of the American Leadership Forum, American Marketing Association, Houston Minority Supplier Development Council, Houston East End Chamber of Commerce and the Houston Hispanic Chamber of Commerce. The latter has grown exponentially during the last ten years thanks to the leadership of Dr. Laura Murillo and her team of consultants which includes Jose Monterrosa in the marketing side.
When the East End District, the local municipality of the oldest Latino neighborhood in Houston, was selecting an agency to use for their public and media relations, they selected Imagina Communications, for their proven track record of successful advertising and general communications campaigns.
Jose attributes his successful trajectory to years of experience, in-depth knowledge of marketing and strong relationships with the community he serves: Latinos. He obtained a degree in Mass Communication and additional studies in Marketing in his native country of El Salvador. Due to his academic prowess and experience he was awarded a Fulbright Scholarship completing a combined program of Advertising and Marketing in Michigan State University in Lansing, Michigan. Jose went on to learn the tricks of the trade as a staffer of Sykes Communications in Houston and then Bromley Communication in San Antonio, one of the largest Hispanic ad agencies. He also worked for six years at Young & Rubicam doing TV and radio production work in his home country.
After a rough beginning and a few bumps along the way such as the recession that hit Houston in 2009, Jose has been able to overcome not only the typical challenges that every business faces but the adversity of major economic swings that have forced him to adjust his business model and maximize his resources.